You probably know the obvious ones. Bad grammar. Prices that seem too good. No contact page.
But in 2026, those aren't the signs that catch people anymore. AI writes perfect copy. Professional templates cost $12. Scammers have adapted.
Here are the 7 signs that actually matter now — the ones that are hard to fake.
Sign 1: The domain was registered recently
This is still the most reliable signal despite being the least obvious. Scam websites have short lifespans by design. They register, operate, collect money, disappear — usually in 30–90 days.
Check any site at whois.domaintools.com. Under 6 months old is a red flag. Under 3 months is high risk.
A brand claiming "10 years in business" with a domain registered last month is a scam. Full stop.
Sign 2: The team photos reverse image search to stock libraries
Scammers need faces on their "About Us" page to look legitimate. Real faces are hard to find and use without consent. Stock photos are free and abundant.
Right-click any team member's photo → "Search image with Google Lens." If the image appears on Shutterstock, iStock, or on multiple other websites — it's fake.
AI-generated faces are the next evolution. The tell: ears that don't match, backgrounds with subtle distortions, eyes that are slightly asymmetrical in an uncanny way. Run suspicious headshots through fakeimagedetector.com.
Sign 3: Their social media was created recently with artificial engagement
Creating social media accounts is free. Buying followers costs $20. A fraudulent company can look like it has 40,000 Instagram followers before its website is even a week old.
What to check: When was the account created? What's the engagement rate — likes and comments divided by followers? A real brand with 10,000 followers typically gets 100–500 engagements per post. A fake brand with bought followers gets 12.
Sign 4: The business address is a virtual mailbox
Many scam sites list a real-looking address to appear legitimate. Paste it into Google Maps. If it shows "Suite 300" or "Floor 12" — search "[address] virtual office" or "[address] registered agent."
Services like Regus rent prestigious addresses for $30/month. A scammer can have a Canary Wharf address for less than it costs to buy a domain.
Sign 5: Their refund policy is vague or impossible
Read the actual refund policy — not the summary. Scam stores either have no policy, a copied template that's internally contradictory, or a policy that effectively makes refunds impossible.
A legitimate store's policy is specific, reasonable, and designed to help customers. A scam store's policy is designed to prevent refunds.
Sign 6: They only accept non-reversible payment methods
Credit cards and PayPal have buyer protection. If a merchant defrauds you, you can dispute the charge and usually get your money back.
Wire transfers, cryptocurrency, and gift cards cannot be reversed. Ever.
A site that "only accepts bank transfer" or "prefers crypto for international orders" either is a scam or is willing to defraud you because it knows it can't be reversed.
Sign 7: They appear on scam databases
Search the domain on ScamAdviser.com and URLVoid.com. These services aggregate reports from thousands of sources — consumer complaints, cybersecurity researchers, fraud databases, and automated detection.
A single flag doesn't always mean scam. Multiple flags from multiple sources means stop.
The uncomfortable truth about 2026
Generative AI tools have grown 456% in scam use between May 2024 and April 2025. Every traditional visual red flag can now be eliminated with a $20/month AI subscription.
What AI cannot fake: domain registration date. Business registry records. Scam database history. Real customer reviews on independent platforms. These are the data points that matter.
We check all of them for you
Domain age, scam databases, image authenticity, business registration, social media, reviews. Human verified. Straight verdict.
Check any website — $7No account. Token by email. Results in minutes.
Sources
- ScamAdviser — How to Recognise a Scam, 2025
- TRM Labs — Crypto Crime Report 2025
- Digital Otters — How to Check If a Website Is Real or a Scam, 2025
- NordVPN — Fake or Scam Websites Guide, 2024